Jason Cruce

SVP, Head of Hotel Development

Starwood Capital Group

Jason Cruce is the Head of Hotel Development with Starwood Design and Construction, an affiliate of Starwood Capital Group. In his role Jason is responsible for the management of all hotel, glamping, and outdoor developments across North America and works closely with the Starwood acquisitions team on the underwriting of new deals.

Jason has participated in the development of over $2 billion in mixed-use commercial real estate and specializes in the renovation and repositioning of existing assets. Highlights include over 4,000 boutique and luxury lifestyle hotel keys, more than 20 best-in-class restaurants and nightlife venues, retail fit-outs, and multiple corporate office tenant improvements and relocations. He has been a pivotal force in the rollout of several successful lifestyle brands including SLS, 1, and Treehouse.

Prior to joining Starwood, Jason held positions at CallisonRTKL, Hilton, and sbe. He is a graduate of the University of Kansas, with degrees in Architecture and European Studies, and has completed professional development programs in Asset Management and Real Estate Development at Cornell University.

Jason currently resides in Los Angeles.