Rafael Larue

Chief Creative Officer & Partner

Livit

Rafael is Chief Creative Officer and Partner at Livit, where he helps restaurant and hospitality brands transform ambitious growth strategies into scalable concepts that succeed across markets.

Over the past 15 years, he has led the creative development of hundreds of projects that have resulted in thousands of openings worldwide, working with global brands as well as emerging concepts. His experience spans QSR, fast casual, casual dining, premium hospitality, retail food, travel, and mixed use destinations, always balancing operational performance, guest experience, and commercial viability.

Having lived and worked across the Americas and Europe, Rafael brings an international perspective to every project. His multidisciplinary approach combines strategy, design, operations, and brand development to create concepts that are distinctive, profitable, and built for long term growth.