Alexa Jewell Schaefer

Director of Strategy


Alexa is the Director of Strategy at experience agency ChangeUp, where she develops and executes brand-led strategies for retail, restaurant, and hospitality clients. She has spent the bulk of her career with a mission to humanize hospitality through evoking emotional connection and enriching experiences.

For nearly 15 years Alexa has crafted comprehensive strategies and marketing campaigns for brands big and small, working with clients including Panera Bread, Canyon Ranch Hotels, BP, and the iconic Hotel Del Coronado in California.

In her spare time, Alexa is actively involved in a local Portland nonprofit, Michelle’s Love, where she sits on the board assisting single parents undergoing cancer treatment.